Several have asked how I communicate to my clients, or potential customers on a regular basis. Besides the standard website, Facebook, Twitter and blog posts, I also utilize monthly newsletters. I have found that the upside to newsletters is that you share and provide information to your selected audience on a consistent basis. Here are some other key benefits to publish a monthly letter to those that you partner with:
Benefit #1: An e-Newsletter enhances your company’s reputation and increases lead generation.
Benefit #2: An e-Newsletter increases the lifetime value of your clients.
Benefit #3: An e-Newsletter is a very cost-efficient and cost-effective communication channel with your clients.
Benefit #4: An e-Newsletter leverages your marketing efforts.
Benefit #5: An e-Newsletter provides instantaneous trackable results.
Benefit #6: An e-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your clients.
Benefit #7: An e-Newsletter provides a higher response rate because it is being sent to a more receptive audience.
Benefit #8: An e-Newsletter is much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs.
Now, check our our monthly e-newsletter – August 2015
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